Bird Up! Flushing Co. is a self-initiated brand identity project built around the world of upland bird hunting, conceived, designed, photographed, illustrated, and produced entirely by me.
I developed a full brand system including logo design, custom illustration, typography, color palette, and multi-channel applications across social media, editorial content, and digital advertising, built to scale to any context.
The result is a lifestyle brand with a distinct point of view — committed to the craft, and the bit. It's a deliberate counterpoint to the stiff, elevated aesthetic that dominates the category.
